Work with the 4C Insights support team to enable the integration between Search Ads 360 and 4C Insights.
The 4C Insights team will add a Search Ads 360 tracking URL (clickserver URL) to your social ads. The clickserver URL enables Search Ads 360 to report on visits and conversions generated by social ads. Learn more
(Importing performance and engagement metrics isn't supported for Twitter. Search Ads 360 can only report Floodlight conversions for Twitter engine accounts. Performance metrics are not supported.)