Manage Microsoft Advertising sitelinks

Manage Microsoft Advertising sitelinks at the account-level to change the account-level extension status of sitelinks. That is, you can change the setting of multiple sitelinks to enable or remove inheritance from the account level.

In a campaign or ad group, manage the group of sitelinks by directly applying sitelinks to the campaign or ad group to override inherited sitelinks. You can also remove sitelinks that are directly applied. If all directly applied sitelinks are removed from a campaign and ad group, the campaign and ad group inherit any account-level sitelinks. If all directly applied sitelinks are removed from an ad group, it inherits sitelinks from the campaign.

Manage account-level status of Microsoft Advertising sitelinks

1. Navigate to a Microsoft Advertising engine account.

   Steps for navigating to an engine account

   1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

   2. Click the navigation bar to display navigation options.

   3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   4. In the "Advertiser" list, click on the advertiser that contains the engine account.

   5. In the "Account" list, click on the engine account.

   6. Click Apply or press the Enter key.

   Search Ads 360 displays the engine account page.

2. Click the Extensions▼ tab and select Sitelink Extensions.

3. On the Sitellinks (Updated) tab, above the reporting table, click Manage sitelink extensions.

4. Do any of the following in the Sitelink extensions box.

   • To allow a sitelink to be inherited from the account level (create an account-level sitelink), select the check box next to the sitelink.

   • To create all account-level sitelinks, click Select all.

   • To remove the account-level inheritance from a sitelink, clear the check box next to the sitelink.

   • To remove account-level inheritance from all of the sitelinks, click None.

5. Click Apply.

Search Ads 360 traffics your changes to Microsoft Advertising.

Manage Microsoft Advertising campaign or ad group sitelinks

1. Navigate to a Microsoft Advertising campaign or ad group where you want to manage the sitelinks.

   Steps for navigating to a campaign

   1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

   2. Click the navigation bar to display navigation options.

   3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   4. In the "Advertiser" list, click on the advertiser that contains the engine account.

   5. In the "Account" list, click on the engine account that contains the campaign.

   6. In the "Campaign" list, click on the campaign.

   7. Click Apply or press the Enter key.

   Search Ads 360 displays the campaign page.

   Steps for navigating to an ad group

   1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

   2. Click the navigation bar to display navigation options.

   3. In the "Agency" list, click the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   4. In the "Advertiser" list, click the advertiser that contains the engine account.

   5. In the "Account" list, click the engine account that contains the campaign.

   6. In the "Campaign" list, click the campaign that contains the ad group.

   7. In the "Ad group" list, click the ad group.

   8. Click Apply or press the Enter key.

   Search Ads 360 displays the ad group page.

2. Click the Extensions▼ tab and select Sitelinks.

3. Above the reporting table, click Manage sitelink extensions.
   The sitelink list displays all sitelinks that have been created in the account (even sitelinks that have passed their end date or haven’t yet reached their start date).

4. Do any of the following in the Sitelink extensions box.

   • To apply a sitelink to the campaign or ad group, select the check box next to the sitelink.

   • To apply all of the sitelinks directly to the campaign or ad group, click Select all.

   • To remove a sitelink from a campaign or ad group, clear the check box next to the sitelink.

   • To remove all of the sitelinks from the campaign or ad group, click None. The campaign or ad group will only display account-level sitelinks. If the account doesn't include account-level sitelinks, the campaign or ad group won't display any sitelinks.

5. Click Apply.