With recent changes across the web that affect conversion measurement, it’s important to make sure that your conversion tag implementation supports accurate counting on your site. Site-wide tagging—tagging that’s applied to every page of your site—is the best option to ensure accurate measurement of the performance of your online advertising.
We’re recommending that all customers move to site-wide conversion tags. There are two main options for complete measurement via site-wide tags:
Option 1: Install the global site tag on your entire site
Option 2: Use Google Tag Manager
Google Tag Manager is a tag management system that allows you to update tags and code snippets on your site. Learn more about Google Tag Manager
See the section below to learn more about our recommendations for how you should use these solutions based on your site’s current tag implementation.
Guidance for retagging based on your current implementation
Based on how you currently manage conversion tags, there are different options for you to implement site-wide measurement solutions:
I use iframe or image tags placed directly on my site for desktop and mobile web
If you currently use iframe or image tags for Floodlight, we recommend retagging your website with the global site tag based on these instructions. You can generate global site tags in Search Ads 360, Campaign Manager 360, or via the Campaign Manager 360 API.
We recommend against keeping the Floodlight iframe/image tags on your site after you've installed event snippets, as this will lead to duplicated conversion data. Instead, retag a few activities at a time to ensure the global site tag and event snippets are working.
If you’re looking for a tag management solution, you can use Google Tag Manager instead of the global site tag.
I currently use Google Tag Manager
If you already use Google Tag Manager to manage all of your conversion tags, you just need to add the Conversion Linker tag to your containers.
I currently use the global site tag
I use a third-party tag provider
We recommend working with your third-party tag provider to find out more details about the best implementation available to you for the global site tag.
I use Floodlight tags in a mobile app
The global site tag doesn’t support tagging in apps. You should continue to follow the existing process to track mobile app conversions with Floodlight.