Effective engine bid strategy name

Displays the name of the Google Ads portfolio bidding strategy that is in effect for an ad group. The ad group may inherit the Google Ads bid strategy from the campaign or the bid strategy may be directly applied to the ad group.

 

Add this column to a report

1. Navigate to a Google Ads engine account or campaign.
2. Click the Ad groups tab.

3. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. In the Search for columns box, type the column name.

   3. Click + to add the column to the Selected columns list.

   4. Optional. Drag the column where you want it in the list.

   5. Click Apply.