Create and manage pharmaceutical ads in Google Ads campaigns
Google Ads display URLs in pharmaceutical ads
Pharmaceutical advertisers now have two distinct options for displaying a landing page (or final) URL in text ads. You can include your company name in the display URL or you can choose one of 12 pre-defined descriptions (instead of a URL) of your website. The descriptions are available only in English and Spanish.
Learn more about Google's heathcare advertising policies in Google Ads Help.
Choose your ad display URL option in campaigns
You choose one of the ad display URL options when creating or editing a manual campaign (other campaign types aren't supported).
The default option, Show ad display URL, includes the display URL that is generated from the Path field specified in each ad's properties. When a user clicks on your ad, the final URL takes the user to a web page that includes your domain name.
Here's an example of an ad that shows the ad's display URL:
If you want your ads to display a description of your website, choose one of the following options:
- Prescription treatment website
- Prescription device website
- Medical device website
- Preventative treatment website
- Prescription contraception website
- Prescription vaccine website
- Sitio de tratamientos con receta
- Sitio de dispositivos con receta
- Sitio de dispositivos médicos
- Sitio de tratamientos preventivos
- Sitio de anticonceptivos con receta
- Sitio de vacunas con receta
Support with Search Ads 360 features
- Campaign copy. You can copy pharmaceutical campaigns from one account to another and between pharmaceutical advertisers. Learn more.
- Change history. Changes to the Display URL option are logged in Change history. Learn more.