Group reporting data by dimensions

Available dimensions

The following table describes the dimensions you can use to group data.

This dimension... Groups performance metrics by...
Account name Engine-account name. This dimension displays metrics for all engine accounts in the advertiser.

If multiple engine accounts share the same name, the dimension combines metrics from those accounts. For example, if you name a Google Ads engine account "Accessories" and a Microsoft Advertising engine account "Accessories" as well, the dimension combines metrics from the two accounts and displays them in a single "Accessories" row.

This dimension is available only when you scope to an advertiser.

Ad destination URL The landing page URL you define for ads. If multiple ads share the same destination URL, the dimension combines metrics from those ads.

You can use this dimension when you scope to:

  • Engine account
  • Campaign
  • Ad group

Restrictions

You can't add impression share or quality metrics when you view this dimension.

Ad group name Ad-group name. That is, you can see metrics for all ad groups across all campaigns and engine accounts.

If multiple ad groups share the same name, the dimension combines metrics from those ad groups. For example, if you name an ad group in one campaign "Necklaces" and name an ad group in a different campaign "Necklaces" as well, the dimension combines metrics from the two ad groups and displays them in a single "Necklaces" row. 

You can use this dimension when you scope to:

  • Advertiser
  • Engine account
App ID and
App Store

(Google Ads only) App ID groups metrics by the apps you're promoted in "Mobile app installs" campaigns and app extensions.

App Store groups metrics by the app stores you uploaded your apps to.

You can use this dimension when you scope to:

  • Google Ads engine account
  • Campaign

Restrictions

You can't add impression share or quality metrics when you view this dimension.

"Mobile app install" campaigns are no longer supported.
Audience

For conversions from specific demographic groups, audience categories assembled by Google and recorded by Floodlight activities, and Campaign Manager and Google Ads remarketing lists.

Audience dimensions are available when you scope to:

  • Advertiser
  • Engine account
  • Campaign

Restrictions 

  • You can't add impression share or quality metrics when you view this dimension.

  • When you're viewing the following audience dimensions, you can only add conversion columns that use "last click" attribution:
    • Age
    • Gender
    • Engine remarketing list

    Other attribution models are not supported by these dimensions.

Business data

Columns you've defined in your business data tables.

You can use this dimension when you scope to:

  • Advertiser
  • Engine account
  • Campaign
  • Ad group

Restrictions

You can't add impression share or quality metrics when you view this dimension.

Campaign name Campaign name. That is, you can see metrics for all campaigns across all engine accounts.

If multiple campaigns share the same name, the dimension combines metrics from those campaigns. For example, if you name a campaign in a Google Ads engine account "Jewelry" and name a campaign in a Microsoft Advertising engine account "Jewelry" as well, the dimension combines metrics from the two campaigns and displays them in a single "Jewelry" row. 

This dimension is available only when you scope to an advertiser.

Campaign type

The type of campaign (manual, inventory, shopping, or Mobile app install).

You can use this dimension when you scope to:

  • Advertiser
  • Engine account

"Mobile app install" campaigns are no longer supported.

Click type

(Google Ads only) The component of an ad (headline, phone call, sitelink, or offer) that customers clicked.

The click type dimension is available when you scope to:

  • Google Ads engine account
  • Campaign

Restrictions

  • When you're viewing this dimension, you can only add conversion columns that use "last click" attribution. Other attribution models are not supported by this dimension.
  • You can't add impression share or quality metrics when you view this dimension.

Custom Floodlight variables Custom Floodlight variables that are set up in Search Ads 360 as dimensions. For example, if you use a custom Floodlight variable to include the store name for each conversion, you'll see a store name dimension. If you select the store name dimension, you'll see one row for each store that has reported a conversion.

Only available after you add at least one column that reports Floodlight metrics, such as Actions.

You can use this dimension when you scope to:

  • Advertiser
  • Engine account
  • Campaign
  • Ad group

Restrictions

  • To segment this dimension by another custom Floodlight variable, or to add a custom Floodlight column that's filtered by a custom Floodlight variable, set up a segmentation group.
  • You can't add impression share or quality metrics when you view this dimension.

 

Date Specific days, weeks, or other time periods of a day or longer.


Tip: Make sure the report’s time range is long enough for any date segment you select. For example, if you select the month dimension, you’ll only see additional details if the report time range is longer than a month.

If you select a dimension that includes very large amounts of data (such as selecting the day dimension when the report range is set to a long period of time in a report that already shows a large amount of data), it might take a long time to display data in the report or you might see an error.

You can use a date dimension when you scope to:

  • Advertiser
  • Engine account
  • Campaign
  • Ad group
Device segment Device type, such as mobile or desktop. For example, you can compare the number of clicks from each type of device across all of your engine accounts.

You can use this dimension when you scope to:

  • Advertiser
  • Engine account
  • Campaign
  • Ad group

Restrictions

You can't add impression share or quality metrics when you view this dimension.

Engine The type of engine account, such as Google Ads, Microsoft Advertising, and so on. For example, you can compare the number of clicks from all of your Google Ads accounts with clicks from all of your Microsoft Advertising accounts.

This dimension is only available when you scope to an advertiser.

Floodlight activity Floodlight activities in the report scope. Only available after you add at least one column that reports Floodlight metrics, such as Actions.

You can use this dimension when you scope to:

  • Advertiser
  • Engine account
  • Campaign
  • Ad group

Restrictions

You can't add impression share or quality metrics when you view this dimension.

Floodlight activity group Floodlight activity groups in the report scope. Only available after you add at least one column that reports Floodlight metrics, such as Actions.

You can use this dimension when you scope to:

  • Advertiser
  • Engine account
  • Campaign
  • Ad group

Restrictions

You can't add impression share or quality metrics when you view this dimension.

 

Geo

The geographic area such as country, province, prefecture, or region.

You can use a geo dimension to create a geographic location of presence report when you scope to:

  • Advertiser
  • Engine account
  • Campaign

Learn more about the geographic dimensions that are supported in Search Ads 360.

Restrictions

  • When you're viewing this dimension, you can only add conversion columns that use "last click" attribution. Other attribution models are not supported by this dimension.
  • You can't add impression share or quality metrics when you view this dimension.

Hour

Hour of the day. This dimension sums up metrics for each hour of the day during a time range.

You can use this dimension when you scope to:

  • Advertiser
  • Engine account
  • Campaign
  • Ad group

Restrictions

You can't add impression share or quality metrics when you view this dimension.

Keyword text The keywords that you bid on.

If multiple engine accounts, campaigns, or ad groups contain a keyword with the same text, the dimension combines metrics from those keywords. 

You can use this dimension when you scope to:

  • Engine account
  • Campaign
  • Ad group
Keyword landing page Keyword landing page URLs. These are the URLs that Search Ads 360 redirects to after customers click ads.

If keywords share the same landing page URL, the dimension combines metrics for those keywords. Metrics for keywords without landing page URLs are reported in a row that specifies "---" in the Landing page column.

You can use this dimension when you scope to:

  • Engine account
  • Campaign
  • Ad group
Match type The keyword match type. That is, you can compare metrics for all broad match, phrase match, and exact match keywords.

You can use this dimension when you scope to:

  • Engine account
  • Campaign
  • Ad group
Network (with search partners)

(Google Ads and Yahoo! Gemini only) The engine's advertising networks. For example, for Google Ads, you can compare the number of impressions, clicks, and conversions that occurred on the Google Search network, Google Display network, and Search Partners network. For Yahoo! Gemini, you can compare the data on the Yahoo! Gemini search network and native network.

Limited Google Ads data is available as far back as September 1, 2015. Starting on September 30, 2015, you can see which engine metrics and conversions are attributed to each network separately.

Learn more about breaking out search metrics by Google Ads network type.

You can use this dimension when you scope to:

  • Google Ads or Yahoo! Gemini engine account
  • Campaign
  • Ad group

Restrictions

  • When you're viewing this dimension, you can only add conversion columns that use "last click" attribution. Other attribution models are not supported by this dimension.
  • You can't add impression share or quality metrics when you view this dimension.

Products advertised

Inventory attributes in your Merchant Center feed. The Products advertised list contains one dimension for each inventory attribute in your Merchant Center feed.

When you select an attribute, you'll see engine metrics for impressions, clicks, and cost for the products you have advertised, and that may or may not have been purchased.

Restrictions

You can't add impression share or quality metrics when you view this dimension.

Products sold

Inventory attributes in your Merchant Center feed. The Products sold list contains one dimension for each inventory attribute in your Merchant Center feed.

When you select an attribute, you'll see revenue, profit, and other details about the purchase of products in your inventory feed. 

Requires you to set up purchase detail reporting.

Restrictions

You can't add impression share or quality metrics when you view this dimension.

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