Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Conversion goal name column

Displays the name of the conversion goal that is applied to a campaign.  The column displays dashes (---) if a conversion goal isn't applied to the campaign.


Add this column to a report
  1. Navigate to an advertiser.

  2. Click the Campaigns tab.

  3. Above the performance summary graph, click the Columns button.

  4. Type the column name in the Search for columns box.

  5. Click + to add the column to the Selected columns list.

  6. Optional. Drag the column where you want it in the list.

  7. Click Apply.

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