Work with the 4C Insights support team to enable the integration between Search Ads 360 and 4C Insights.
The 4C Insights team will add a viewtracker URL and a Search Ads 360 tracking URL (clickserver URL) to your social ads. The viewtracker URL enables Paid social reports and attribution reports in Campaign Manager to report social ad impressions. The clickserver URL enables Search Ads 360 to report on visits and conversions generated by social ads. Learn more