Manage Google Ads sitelinks

Edit a Google Ads sitelink in Search Ads 360

If you edit an existing sitelink in Search Ads 360, or sync sitelink edits from Google Ads into Search Ads 360, historical metrics will remain with the existing sitelink.

Edit the sitelink text and description

  1. In Search Ads 360, navigate to a Google Ads account.

    Steps for navigating to an engine account
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account.

    6. Click Apply or press the Enter key.

    Search Ads 360 displays the engine account page.

  2. Click the Extensions▼ tab and select Sitelinks.

  3. Click the sitelink text or click the pencil icon  in the Sitelink text column.

  4. Change the text as needed.

    For example, to add an optional sitelink description, enter two lines of text below the sitelink text. You can enter up to 35 characters for each line. Note that if you want add a sitelink description, Search Ads 360 requires you to enter two lines of text.
    Add a sitelink description.

 

Edit the sitelink settings, or add or remove sitelinks from campaigns or ad groups

  1. In Search Ads 360, navigate to a Google Ads account.

    Steps for navigating to an engine account
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account.

    6. Click Apply or press the Enter key.

    Search Ads 360 displays the engine account page.

  2. Click the Extensions▼ tab and select Sitelinks.

  3. In the reporting table, select the check box next to a sitelink. 

    You can edit one sitelink at a time using the Search Ads 360 user interface. If you want to edit multiple sitelinks, you may want to use a bulksheet.
  4. Above the table, click Edit sitelinks.

  5. Update the settings as needed.

  6. Optional. Apply or remove the sitelink from campaigns or ad groups.

    Sitelinks can be inherited from the account. That is, you aren't required to apply sitelinks to campaigns or ad groups unless you want override the account-level sitelinks. Learn more.
    • To apply the sitelink to specific campaigns, under Campaigns, select the check box next to the campaign.

      The campaign name is added to the list on the right.

    • To apply the sitelink to specific ad groups, under Ad groups, select the check box next to the ad group.

      The ad group name is added to the list on the right. 

      The inheritance icon,   is shown in the list on the left when an campaign or ad group is already inheriting sitelinks. If you apply a sitelink to a campaign or ad group, any inherited sitelinks are removed from the campaign or ad group. Ad groups inherit sitelinks from campaigns by default, so you only need to apply sitelinks directly to an ad group if you want to override the inheritance.
  7. Optional. Apply or remove the sitelink from campaigns and ad groups. 

  8. Click Save.

Sitelink settings

  • Sitelink text: Enter additional text that appears in an ad that link to the specific pages on your website.

    Character limit: 25 characters 

  • Description 1 and Description 2 (Optional): Additional descriptive information about a sitelink that is displayed in an ad.
    Character limit: 35 characters each. 

    If you enter text in the Description 1 field, you are required to enter text in the Description 2 field also.
  • Sitelink URL: Enter the website that appears after a customer clicks the link.

  • Account level extension (Optional): Select this check box to set up an account-level sitelink  that will be inherited in all campaigns and ad groups that don't have a sitelink directly applied.  To inherit a sitelink, the campaign or ad group must also allow sitelinks to be displayed.

  • Mobile preferred (Optional):  Select this check box to indicate that the sitelink should only appear on mobile devices.
    If a campaign or ad group contains only sitelinks set to Mobile preferred (not recommended), the sitelink may also appear on desktop and laptop computers and tablets.

  • URL template (Optional): Enter a enter a Search Ads 360 URL template if you want to override a template specified at a higher level.

    If the sitelink inherits a URL template that doesn't contain a URL placeholder, Google Ads ignores the higher-level template and directs clicks to the sitelink's final URL without applying the template. For example:

    1. You specify the following landing page URL for a sitelink:
      http://example.com/red-shoes
    2. You don't specify a URL template for a sitelink, but you do specify this URL template for a keyword:
      http://tracker.com?id=1234
    3. A search matches the keyword and Google Ads serves an ad along with the sitelink.
    4. A customer clicks the sitelink.
    5. Google Ads directs the click to http://example.com/red-shoes without applying the URL template inherited from the keyword.

    If instead the keyword's URL template specified this:
    http://tracker.com?url={escapedlpurl}
    Google Ads would apply the URL template, and the click would redirect to:
    http://tracker.com?url=http%3A%2F%2Fexample.com%2Fred-shoes

  • Custom parameters (Optional): Specify parameters to track additional information about the sitelink.

  • Start/end date (Optional):  Click the arrow to select a date to schedule the sitelink to be eligible to appear in ads.

Was this helpful?
How can we improve it?