Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.


Some broad match modifier behavior moved to the phrase match type

In conjunction with Google Ads, Microsoft Advertising, and Yahoo! Japan, Search Ads 360 will soon end support for creating broad match modifier keywords in manual campaigns and keyword templates in inventory campaigns.

If a keyword template specifies the broad match modifier and Search Ads 360 is required to generate a new keyword, Search Ads 360 will generate a new phrase match keyword instead of a broad match keyword. Learn more.

Adds the "+" character (broad match modifier) to the beginning of each word of string. Use in keyword templates to add the broad match modifier to each keyword term.


Learn more about syntax for functions.


string: Where string is any of the following:


  • [bmm(ITEM_TITLE)] If a product's item title is "ice cream maker", the function returns "+ice +cream +maker"
  • [bmm(trim(ITEM_TITLE))] If a product's item title is " ice cream maker ", the function returns "+ice +cream +maker" with the extra spaces removed
  • [bmm("summer savings" & ITEM_TITLE)] If a product's item title is "ice cream maker", the function returns "+summer +savings +ice +cream +maker"



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