Set adaptive options with a conversion goal

In the previous Search Ads 360, advertisers can configure campaigns to optimize with adaptive
and bid adjustments features using a conversion goal. This feature is no longer available in the new
Search Ads 360 and therefore is being deprecated starting February 1, 2023.

This article describes how to set adaptive options by applying a conversion goal to a campaign. Adaptive options are also available if a Search Ads 360 bid strategy is applied to a campaign.

1. Apply a conversion goal to a Google Ads or Microsoft Advertising campaign.
2. Under Adaptive settings, select any of the following check boxes:
   • Location targets 
   • Remarketing targets 
   • Product groups (available only for shopping campaigns)
3. Optional. Under Bid adjustments, select any of the following bid adjustments if you enable the corresponding adaptive option:
   • Location target bid adjustments
   • Remarketing target bid adjustments
   We recommend that you also use the conversion goal to automatically set location target bid adjustments and remarketing target bid adjustments. Otherwise, you'll need to manually set the bid adjustments for adapted targets along with manually specified targets.
4. If you want to be notified when new location targets or product groups are created, select the Notify me by email when entities are created check box and enter an email address.
5. Click Save to close the campaign settings.