15 November 2016: New DoubleClick Search features

Contents

• Automate bidding
  • Apply DoubleClick Search bid strategies across multiple accounts within an advertiser

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Automate bidding

Apply DoubleClick Search bid strategies across multiple accounts within an advertiser

All DoubleClick Search bid strategies have been migrated from being single account bid strategies to "advertiser" or cross-engine bid strategies. That is, you can apply the same bid strategy to an AdWords campaign, a Bing Ads ad group, and Yahoo! Gemini keywords if all of the items use the same currency as the bid strategy. 

You can continue to apply a bid strategy at the campaign level or lower and it will be inherited by the items at the lower level.

Learn more.