Destination column

Displays the channel on which you want to re-engage customers using a remarketing list. For example, if SOCIAL appears in this column, then the remarketing list helps target social ads to specific audiences from other advertising channels.

You specify the destination when you create a remarketing list in Search Ads 360. Each Search Ads 360 remarketing list can specify only one destination. Learn more about cross-channel remarketing in Search Ads 360.

You can't change the destination for an existing remarketing list. Instead, you can create a new remarketing list with a different destination.

Add this column to a report
  1. Navigate to an advertiser.

  2. In the left navigation panel, click Remarketing.

The column appears by default.

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