Contents
- Manage campaigns
Manage campaigns
Report and respond to business events
Sales, promotions, and other key business events offer opportunities to attract new customers, but it’s difficult to schedule all the automation necessary to prepare for upcoming events. To make sure you're ready for frequent, recurring events, use business data to describe the events. Then create automated rules that change bids, pause or unpause ads and campaigns, and make other changes before and after the event. You can also set up bid strategies that automatically adjust bids based on the event. Finally, you can create reports that show the effect the event had on your campaign performance.
For example:
- A sports merchandise marketer uploads game schedules as business events. Then the marketer creates automated rules to pause and unpause campaigns for each team depending on the team's schedule of games.
- A financial services advertiser uploads the schedule for announcements from central banks and finance ministries. Then the marketer creates automated rules to raise and lower bids in anticipation of the announcements.
- A travel advertiser uses automated rules to update ad copy in time for scheduled fare sales.