Effective desktop bid adjustment % column
Displays the desktop bid adjustment that is in effect for a Google Ads, Microsoft Advertising, or Yahoo! Gemini ad group or keyword.
If set at the campaign level, all ad groups and keywords inherit this setting by default, in which case the campaign's setting is in effect. Individual ad groups can override the setting; all keywords in such an ad group use the ad group's setting instead of the campaign's setting.
If a bid strategy that sets device bid adjustments is applied to a keyword, the effective bid adjustment % for the ad group is set by the keyword's bid strategy. Learn more.
A conversion goal can be applied only to a campaign.
You can't use this column in a formula column.