Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Ad engine ID

The identifier that an engine creates and assigns to an ad. Note that Search Ads 360 creates its own ID for each ad that it manages.

If you use bulksheets to edit or add ads and other items in Search Ads 360, use the Search Ads 360 ID to refer an ad, not the engine's ID.

Add this column to a report
  1. Navigate to an advertiser and click the Ads tab.
    Optionally navigate to a lower scope and click the Ads tab.

  2. Click the Columns button above the performance summary graph.

  3. Next to Available columns, type the column name in the search box and press the Enter key.

  4. Click + next to the column name in the Available columns list.

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