Displays the type of item such as campaign, keyword, or ad that was changed. The column also includes the name of the item. For example:
In the case of ads, the ad headline, line 1, line 2, and destination URL are shown. For example:
Red shoes on sale
Sale ends soon
You can filter the change history report using the entities or items shown in this column.
View this column in the change history report
- Navigate to an advertiser, account, campaign, ad group, bid strategy, or label.
- Select a time range on or after May 21, 2016 in the upper right corner.
- In the left navigation panel, click Change history.
- Optional: Click the column header to sort the report.
List of change history entities