Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Change details column

Change history

Displays more information about a change that was made in an account, including a brief summary of what changed,  details about what changed, item status, bid strategy mode (Recommendation) and if applicable, the date and time the item was trafficked to the engine. For example:

Successfully trafficked at Apr 15, 2017, 3:39:59 PM.
Ad created

  Engine status added: Active
  URL template added: {unescapedlpurl}
  Status added: Active
  Type added: Expanded text
  Destination URL added:
  Text added: Be ready for summer
  Title added: Summer shoes


View this column in the change history report

  1. Navigate to an advertiser, account, campaign, ad group, bid strategy, or label.
  2. Select a time range on or after May 21, 2016 in the upper right corner.
  3. In the left navigation panel, click Change history.
  4. Optional: Click the column header to sort the report.

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