Contents
- Measure results:
- Manage campaigns:
Measure results
Enhancements for harvesting keywords
You can use the search terms report in DoubleClick Search (DS) to see how much the search terms entered by your customers differ from your keywords, and then add new keywords or new negative keywords to better match your campaigns to your customers' intent.
DS has introduced the following enhancements to the search terms report:
- The editor you use to add keywords from the search terms report now functions like a spreadsheet. Each keyword setting appears in a separate column, and each new keyword appears in a separate row. The editor contains a few data-entry features similar to standard spreadsheets:
Learn more tips for using the keyword editor in the search terms report.
- Copy/paste rows
- Copy a cell to multiple rows
- Copy/paste from and to an external spreadsheet, such as Excel or Google Sheets
- Add optional columns so you can create URL templates and add labels while creating new keywords
- If you select one or more keywords on the Keywords tab, a new View filtered search terms button takes you to the search terms report and shows the search terms that matched the selected keywords.
Measure results
Landing page tests now supported for Baidu engine accounts
A DoubleClick Search (DS) landing page test helps you discover which pages on your site produce the best return on investment after customers click a paid search ad in a keyword campaign.
You can now run landing page tests in Baidu engine accounts as well AdWords and Bing Ads accounts (support for landing page tests in Yahoo! Japan accounts is ending soon). Learn more.