Contents
- Manage campaigns
- Measure results
Manage campaigns
New "+" function in inventory keyword campaigns
The +[string]
inventory function adds the "+" character to the beginning of each word of string. Use in keyword templates to add the broad match modifier to each keyword term. For example:
+[TRIM(TITLE)]
- If a product's item title is " ice cream maker ", the function returns "+ice +cream +maker" with any extra spaces removed. Learn more
Measure results
Device segmentation for productAdvertised and productLeadAndCrossSell API reports
When you use the DoubleClick Search reporting API to request a productAdvertised
or productLeadAndCrossSell
report, you can now include the deviceSegment
column to segment by device type.