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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

22 June 2016: New DoubleClick Search features

Contents


Manage campaigns

New "+" function in inventory keyword campaigns

The +[string] inventory function adds the "+" character to the beginning of each word of string. Use in keyword templates to add the broad match modifier to each keyword term. For example:
+[TRIM(TITLE)] - If a product's item title is " ice cream maker ", the function returns "+ice +cream +maker" with any extra spaces removed. Learn more

Measure results

Device segmentation for productAdvertised and productLeadAndCrossSell API reports

When you use the DoubleClick Search reporting API to request a productAdvertised or productLeadAndCrossSell report, you can now include the deviceSegment column to segment by device type.

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