Once you understand the search terms that trigger your ads, you can update keywords and product descriptions to better match customer intent.
Learn more about the search terms report.
- Navigate to an engine account, campaign or ad group.
- Click the Keywords tab and select Search terms.
- In a Google Ads account, click the View keywords button that appears above the reporting table.
- If the column isn't already in the reporting table:
Click the Columns button above the performance summary graph.
In the Search for columns box, type the column name and press the Enter key.
Click + next to the column name in the Available columns list.