Query match type column

Appears in the search terms report. Indicates the match-type of the keyword that matched the search terms in the Search query column

Once you understand the search terms that trigger your ads, you can update keywords and product descriptions to better match customer intent.

Learn more about the search terms report.

Add this column to a report
  1. Navigate to an engine account, campaign or ad group.
  2. Click the Keywords tab and select Search terms.
  3. In a Google Ads account, click the View keywords button that appears above the reporting table.
  4. If the column isn't already in the reporting table:
    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name  and press the Enter key.

    3. Click + next to the column name in the Available columns list.

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