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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Copy campaigns

Baidu source and destination

Copying from Baidu to Baidu
Starting March 2022, Yahoo! Gemini engine accounts within Search Ads 360 will be migrated to engine track accounts. Learn more.

When Search Ads 360 creates new campaigns, ad groups, ads, keywords, and negative keywords as part of a copy operation, only some of the settings are copied from the source campaign, as described below. (See the list of settings you can update in existing copies.)

Campaign settings for Baidu

If the engine account doesn't already contain a campaign named Copy of source campaign, Search Ads 360 creates a new campaign and copies the settings listed below.

Baidu campaign settings

Name

Daily budget

Ad rotation

Location targets:

  • Country

  • Region

  • City

Search Ads 360 only copies location targets into new campaigns. Search Ads 360 does not update location targets in any existing campaign copies.

Mobile bid adjustment

URL Template

Status

If you change the status of a source campaign to Removed, it isn’t updated in the destination. You are required to manually set the destination campaign to removed.

The following settings are not copied to the destination campaign:

  • Bid strategy

  • Labels

Ad group settings for Baidu

If the destination campaign doesn't already contain an ad group with the same name as a source ad group, Search Ads 360 creates a new ad group and copies settings listed below.

 

Baidu ad group settings

Name

Default search CPC

Mobile bid adjustment

URL Template

Status

The following settings are not copied to the destination ad group:

  • Bid strategy

  • Labels

Ad settings for Baidu

If a destination ad group doesn't already contain an ad with the same name as the source ad group, Search Ads 360 creates a new ad and copies the settings listed below.

 

Baidu ad settings

Ad name

Ad title

Line 1
Line 2

Display URL

Status

 

The following settings are not copied to any type of engine account:

  • Labels

 

Keyword settings for Baidu

If a destination ad group doesn't already contain a keyword with the same name and match type as the source ad group, Search Ads 360 creates a new keyword and copies the settings listed below. That is, if the destination ad group doesn't already have the exact same keyword, Search Ads 360 will create a new keyword in the destination ad group.

 

Baidu keyword settings

Text

Match type

Minimum bid

Maximum bid

Desktop URL 

Mobile URL

URL parameters

Status

 

The following settings are not copied to the destination keyword:

  • Bid strategy

  • Labels

  • Membership in a landing page test

Negative keyword settings for Baidu

If a destination campaign or ad group doesn't already contain a negative keyword with the same name (and match type) as the source, Search Ads 360 creates a new negative keyword and Search Ads 360 copies the settings listed below.

 

Baidu negative keyword settings

Text

Match type

Status

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