If you want to apply a Search Ads 360 bid strategy to a large number of campaigns, keywords, or other items in multiple engine accounts, you can reduce your workload by combining the changes into a single bulksheet and upload:
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Download an Editable columns (for re-upload) bulksheet that contains campaigns, ad groups, or other items you want to apply the bid strategy to:
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Click any of the following tabs:
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Campaigns
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Ad groups
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Keywords
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Targets: Product groups
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Optionally use a filter to display just the campaigns, ad groups, keywords, or product groups you're applying the bid strategy to.
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Select the check boxes next to the items you're applying the bid strategy to.
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Click the download icon
in the toolbar above the reporting table.
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Leave the Columns list set to the default Editable columns (for re-upload).
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Click Download.
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After Search Ads 360 finishes generating the download, click the Download now link that appears above the reporting table.
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Open the downloaded bulksheet and do the following for each campaign, ad group, keyword, or product group:
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In the Advertiser bid strategy column, enter one of the following:
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The name of existing bid strategy: Applies the bid strategy to the item.
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(inherited) (this is the default value for ad groups and biddable items): The item will inherit a bid strategy from a higher level.
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(manual): The item will never have a bid strategy applied to it unless you change this setting again.
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In the Bid Strategy Min Bid and Bid Strategy Max Bid columns, enter one of the following:
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(inherited) to inherit min and max bids from the bid strategy.
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A specific amount to override the bid strategy setting. For example, .50
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- Upload the bulksheet.
If the Search Ads 360 bid strategy currency is different from the currency of the biddable items, the bid strategy is not applied to those items.