Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Create and apply Search Ads 360 bid strategies

Apply a Search Ads 360 bid strategy using a bulksheet

If you want to apply a Search Ads 360 bid strategy to a large number of campaigns, keywords, or other items in multiple engine accounts, you can reduce your workload by combining the changes into a single bulksheet and upload:

  1. Download an Editable columns (for re-upload) bulksheet that contains campaigns, ad groups, or other items you want to apply the bid strategy to:

    1. Navigate to an advertiser.

    2. Click any of the following tabs:

      • Campaigns

      • Ad groups

      • Keywords

      • Targets: Product groups

    3. Optionally use a filter to display just the campaigns, ad groups, keywords, or product groups you're applying the bid strategy to.

    4. Select the check boxes next to the items you're applying the bid strategy to.

    5. Click the download icon   in the toolbar above the reporting table.

    6. Leave the Columns list set to the default Editable columns (for re-upload).

    7. Click Download.

    8. After Search Ads 360 finishes generating the download, click the Download now link that appears above the reporting table.

  2. Open the downloaded bulksheet and do the following for each campaign, ad group, keyword, or product group:

    1. In the Advertiser bid strategy column, enter one of the following:

      • The name of existing bid strategy: Applies the bid strategy to the item.

      • (inherited) (this is the default value for ad groups and biddable items): The item will inherit a bid strategy from a higher level.

      • (manual): The item will never have a bid strategy applied to it unless you change this setting again.

    2. In the Bid Strategy Min Bid and Bid Strategy Max Bid columns, enter one of the following:

      • (inherited) to inherit min and max bids from the bid strategy.

      • A specific amount to override the bid strategy setting. For example, .50

  3. Upload the bulksheet.

    If the Search Ads 360 bid strategy currency is different from the currency of the biddable items, the bid strategy is not applied to those items.

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