Manage Google Ads custom URL parameters

Add custom parameters to URLs

Once you've created custom parameters, add them to a Final URL Suffix or directly to landing page URLs. If you add custom parameters to URL templates, parallel tracking may prevent the parameters from being available to your landing pages.

The steps you take for adding custom parameters to URLs are slightly different depending on which level you're using them.

Add custom parameters to a campaign or ad group's Final URL Suffix

  1. Navigate to a Google Ads account.

    Steps for navigating to an engine account
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account.

    6. Click Apply or press the Enter key.

    Search Ads 360 displays the engine account page.

  2. Click the Campaigns or Ad groups tab.

  3. Click the name of a manual campaign or ad group.

  4. Click the settings icon Settings button that appears above the tabs.

  5. In Final URL Suffix, add a URL parameter and specify the custom parameter as its value. Learn more about adding parameters to a Final URL Suffix.

    For example, if you added a custom parameter named {_geo}, your Final URL Suffix might look like the following:
    geo={_geo}

  6. Click Save.

Search Ads 360 traffics the updated Final URL Suffix to Google Ads, and Google Ads applies the suffix when it serves ads from the campaign or ad group.

Add custom parameters to an ad, keyword, or other targeting item

  1. Navigate to a Google Ads account.

    Steps for navigating to an engine account
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account.

    6. Click Apply or press the Enter key.

    Search Ads 360 displays the engine account page.

  2. Click any of the following tabs:
    • Ads

    • Keywords

    • Extensions▼, then select Sitelinks

    • Targets▼, then select Product groups

    • Targets▼, then select Dynamic ad targets

  3. Optionally use a filter to display only the items you want to edit.

  4. Do one of the following:

    To add the custom parameter to... Add this column to the reporting table...
    Final URL Suffix 
    (Not applicable for sitelinks or product groups.)
    Final URL Suffix 
    Sitelink Sitelink URL
    Product group Landing page
    Keyword landing page URL Landing page
    Ad landing page URL Destination URL
    Dynamic ad target URL Destination URL
  5. Click in the column you just added. Add a URL parameter and specify the custom parameter as its value.

    For example, if you added a custom parameter named {_geo}, a Final URL Suffix might look like the following:
    geo={_geo}

  6. Click Save.

Search Ads 360 traffics the updates to Google Ads.
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