Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Use your business data to manage campaigns

Business data is "one to many"

A single row from a business data table can be applied to many Search Ads 360 items, but each item—such as an engine account or campaign—can only have one row from a given table applied.

For example, a hotel can be applied to many campaigns, but each campaign can only be applied to one hotel.

Each campaign can only be applied to one hotel.

You can apply data from different business data tables to a single item. For example, if you define a business data table for hotels and a separate Business Data table for restaurants, you can apply a Hotel and a Restaurant to a single campaign.
You can apply a Hotel and a Restaurant to a single campaign.

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