Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Experiment with ad copy

Is significant column (ad copy tests)

The Is significant column displays one of the following test results:

  • Undetermined indicates that the ad group has not yet reached the minimum number of impressions.
  • Significant indicates that that ad group has reached the minimum number of impressions and that there is a statistical difference in ad performance.
  • No indicates that ad group has reached the minimum number of impressions and that there isn't a significant difference in ad performance. The ads performed about the same.
  • Dashes (---) indicate that one or more of the ads don't have any data.

This column is displayed by default on the ad copy test list page.

Add this column in a report
  1. Navigate to an advertiser.

  2. In the left navigation panel, click Ad copy tests.

  3. Click a test to display the results.
  4. Click the Columns button above the reporting table.
  5. In the Search box, type the column name.
  6. Click + next to the column name and then click Apply.
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