Experiment with ad copy
Is significant column (ad copy tests)
The Is significant column displays one of the following test results:
- Undetermined indicates that the ad group has not yet reached the minimum number of impressions.
- Significant indicates that that ad group has reached the minimum number of impressions and that there is a statistical difference in ad performance.
- No indicates that ad group has reached the minimum number of impressions and that there isn't a significant difference in ad performance. The ads performed about the same.
- Dashes (---) indicate that one or more of the ads don't have any data.
This column is displayed by default on the ad copy test list page.