AW conv with ext showing (many-per-click) column

Displays the total number of conversions from a single click on ads with an extension showing, as recorded by Google Ads Conversion Tracking.

Many per click attributes more than one conversion to a single ad click, if more than one conversion occurs. For example, if a customer clicks an ad and buys a t-shirt, and then buys pants. two conversions are attributed to that one click

Add this column to a report
  1. Navigate to a Google Ads engine account, campaign, or ad group.

  2. Select a time range.

  3. Click the Extensions ▼ tab and select one of the extension types:

    • Call Extensions
    • Callout Extensions
    • Location Extensions
    • Sitelinks
  4. If the column isn't already in the reporting table: 
    1. Click the Columns button above the performance summary graph.
    2. Type the column name in the search box.
    3. Click + next to the column name in the Available columns list.
  5. Click Apply.
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