To change the bid adjustment for a remarketing list that's already applied to a campaign or ad group:
-
Navigate to a Google Ads engine account.
Steps for navigating to an engine account-
In the left navigation panel, click All accounts.
What if the left navigation pane isn't visible? -
Click the navigation bar to display navigation options.
-
In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
-
In the "Advertiser" list, click on the advertiser that contains the engine account.
-
In the "Account" list, click on the engine account.
-
Click Apply or press the Enter key.
Search Ads 360 displays the engine account page.
-
- Click the Targets ▼ tab, and then click Remarketing targets.
- Click the Campaign remarketing targets tab or click the Ad group remarketing targets tab.
The reporting table lists all remarketing targets that have been applied in the account. - In the Bid adjustment % column, hover on a remarketing target bid adjustment and then click the pencil icon .
- You can increase bids by up to 900%.
- You can decrease bids by 90%.
If you plan to use a conversion goal or Search Ads 360 bid strategy to set the remarketing target bid adjustment, set the bid adjustments to 0%. A conversion goal or bid strategy can be applied at the campaign level.
- Enter a new adjustment and click Save.