Age column (audience demographic)

Google Ads only

Displays age ranges of customers responsible for conversions tracked by Floodlight activities in Google Ads campaigns.

Age metrics are categorized into the following age ranges:

  • 18-24
  • 25-34 
  • 35-44 
  • 45-54
  • 55-64
  • 65+
Ages 17 and under are categorized as Unknown.

The Age column is included in reports that are dimensioned or segmented by age.

View this column in a report
  1. Navigate to an advertiser, engine account, or campaign.
  2. Apply the dimension to the report:

    1. Click the Dimensions tab.

    2. Click Audience, and then click Age.

Was this helpful?
How can we improve it?