Notification

Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Pagina pe care ați solicitat-o nu este disponibilă în limba dvs. Puteți să selectați altă limbă din partea de jos a paginii sau să traduceți instantaneu orice pagină web în limba dorită folosind funcția încorporată de traducere din Google Chrome.

Gender column (audience demographic)

Google Ads only

Displays the gender, male or female, of customers responsible for conversions tracked by Floodlight activities in Google Ads campaigns.

Some customers are reported in the Unknown category because the gender can't be determined or wasn't declared.

The Gender column is included in reports that are dimensioned or segmented by gender.

Add this column to a report

Navigate to an advertiser, engine account, or campaign.
Apply the dimension to the report:
1. Click the Dimensions tab.
2. Click Audience, and then click Gender.

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

Clear search

Close search

Main menu