Gender column (audience demographic)

Google Ads only

Displays the gender, male or female, of customers responsible for conversions tracked by Floodlight activities in Google Ads campaigns.

Some customers are reported in the Unknown category because the gender can't be determined or wasn't declared. 

The Gender column is included in reports that are dimensioned or segmented by gender.

Add this column to a report
  1. Navigate to an advertiser, engine account, or campaign.
  2. Apply the dimension to the report:

    1. Click the Dimensions tab.

    2. Click Audience, and then click Gender.

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