Notification

Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Požadovaná stránka aktuálně není k dispozici ve vašem jazyce. V dolní části stránky však můžete vybrat jiný jazyk, případně pomocí funkce překladu integrované v prohlížeči Google Chrome jakoukoli stránku okamžitě přeložit do vybraného jazyka.

Gender column (audience demographic)

Google Ads only

Displays the gender, male or female, of customers responsible for conversions tracked by Floodlight activities in Google Ads campaigns.

Some customers are reported in the Unknown category because the gender can't be determined or wasn't declared.

The Gender column is included in reports that are dimensioned or segmented by gender.

Add this column to a report

Navigate to an advertiser, engine account, or campaign.
Apply the dimension to the report:
1. Click the Dimensions tab.
2. Click Audience, and then click Gender.

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

Clear search

Close search

Main menu