Set up an adaptive shopping campaign

Cleaning up product groups

Adaptive shopping campaigns automatically remove or regroup product groups that meet all of the following criteria:

  1. The product group was automatically generated by Search Ads 360.
    You can check if a product group was automatically generated by Search Ads 360 by adding the “Auto generated” column onto your product group report

  2. The product group is not “Excluded”.

  3. The product group has no clicks for 90 days or no longer matches any products in your inventory.
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