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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

11 September 2015: New DoubleClick Search features

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New and updated date functions for formula columns

A formula column applies spreadsheet-like functions to data from existing DS columns. The following functions are new date-related functions:

The following date functions previously could only be specified as a parameter in the for_date_range function. But now they can be used in other functions or on their own:

  • date(year, month, date): Returns a specific date in the advertiser’s time zone.
  • today(): Returns today's date in the advertiser’s time zone.
  • yesterday(): Returns yesterday’s date in the advertiser’s time zone.

 


Updated features

Target mobile devices and tablets with Bing Ads

Bing Ads has completed its final migration of campaigns to Unified Device Targeting. Now all campaigns and ad groups target all device types. The default bid you enter applies to desktop computers. You can set separate bid adjustments to target mobile devices and tablets. This allows you to increase or decrease every bid in your campaign or ad group to bid more or less competitively for searches occurring on mobile devices and tablets. Learn more.

 

 

 

 

 

 

 

 

 

 

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