Data freshness and history

Data retention policy

April 18, 2016 (subject to change)

Reporting data collected by Search Ads 360 is available for at least 24 months, with the following exceptions:

This data... Is available for...

Hourly segmented data

18 months

After that period, the data may not be accessible via the Search Ads 360 interface or APIs. For more information, please contact Google Marketing Platform support.

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