Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.


Removes all whitespace from the beginning and end of string and removes any double spacing between words in string.

This function can be used only in inventory templates in manual campaigns. Templates in upgraded inventory management use a different set of functions.


Specify the function name in upper case: TRIM


string: An inventory attribute such as BRAND, or a static string surrounded by quotes such as
" Shoes ".
Specify standard attributes in upper case; use the Search Ads 360 UI for guidance on specifying custom attributes.


  • TRIM(DESCRIPTION) applies the function to the description returned from the inventory feed. For example, if the description is " Even better with chocolate ", the function returns Even better with chocolate.
  • TRIM("  double  spaces  ") returns double spaces.


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