Converts string to lower case.
This function can be used only in inventory templates in manual campaigns. Templates in upgraded inventory management use a different set of functions.
Syntax
LOWER_CASE(string)
Specify the function name in upper case: LOWER_CASE
Parameter
- string: An inventory attribute such as
BRAND, or a static string surrounded by quotes such as "Shoes".
Specify standard attributes in upper case; use the Search Ads 360 UI for guidance on specifying custom attributes.
Examples
LOWER_CASE(BRAND). If BRAND is MyBrand, returns mybrand.LOWER_CASE("Shoes")returns shoes.