Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

LOWER_CASE

Converts string to lower case.

This function can be used only in inventory templates in manual campaigns. Templates in upgraded inventory management use a different set of functions.

Syntax

LOWER_CASE(string)
Specify the function name in upper case: LOWER_CASE

Parameter

  • string: An inventory attribute such as BRAND, or a static string surrounded by quotes such as "Shoes".
    Specify standard attributes in upper case; use the Search Ads 360 UI for guidance on specifying custom attributes.

Examples

  • LOWER_CASE(BRAND). If BRAND is MyBrand, returns mybrand.
  • LOWER_CASE("Shoes") returns shoes.
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