Target bid column

Shows the bid that Search Ads 360 would have used the last time it evaluated that item’s bid if there were only a primary goal with no constraints (such as minimum/maximum bids or a secondary position goal).

This column is a great way to see if your existing minimum/maximum bids are too restrictive. You can also use the column to get an idea about what Search Ads 360 would bid before giving more control to the bid strategies. Learn more about how to see a bid strategy's target bid.

Add this column to a report

1. Navigate to an engine account, campaign or ad group.

2. Click the Keywords tab or click the Targets▼ tab, and then click Product groups.

3. Above the performance summary graph, click the Columns button.

4. In the Search for columns box, type the column name.

5. Click + next to the column name in the Available columns list.

6. Click Apply.