URL template column

Contains the Search Ads 360 URL template that has been defined for an item. Displays "---" if an item is inheriting a URL template, or if no URL templates have been defined.

For keywords, ads, and Google Ads sitelinks, you can use this column to enter a URL template.

Note that the Effective landing page column displays the result of applying a URL template to a keyword.

Add this column to a report

1. Navigate to an advertiser or lower scope.

2. Click the Campaigns, Ad groups, Keywords, or Ads tab.

   To add this column to a Google Ads sitlinks report, navigate to a Google Ads engine account, click the Extensions▼ tab and select Sitelinks.

3. Click the Columns button above the performance summary graph.

4. Next to Available columns, type the column name in the search box and press the Enter key.

5. Click + next to the column name in the Available columns list.

6. Click Apply.