Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Effective tablet bid adjustment % column

Google Ads, Microsoft Advertising, and Yahoo! Gemini only


Starting March 2022, Yahoo! Gemini engine accounts within Search Ads 360 will be migrated to engine track accounts. Learn more.


Displays the tablet bid adjustment that's in effect for a Google Ads, Microsoft Advertising, or Yahoo! Gemini ad group and keywords.

A tablet bid adjustment % for campaigns and ad groups can be set manually or, in certain types of engine accounts, set automatically by a conversion goal or a Search Ads 360 bid strategy.

If set at the campaign level, all ad groups and keywords inherit this setting by default, in which case the campaign's setting is in effect. Individual ad groups can override the setting; all keywords in such an ad group use the ad group's setting instead of the campaign's setting.


If a bid strategy that sets device bid adjustments is applied to a keyword, the effective bid adjustment % for the ad group is set by the keyword's bid strategy. Learn more.

A conversion goal can be applied only to a campaign.

You can't use this column in a formula column.

Add this column to a report
  1. Navigate to a Google Ads, Microsoft Advertising, or Yahoo! Gemini engine account.

  2. Click the Ad groups or Keywords tab.

  3. Click the Columns button above the performance summary graph.

  4. Type the column name in the search box.

  5. Click + next to the column name in the Available columns list.

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