Displays the tablet bid adjustment for a Google Ads, Microsoft Advertising, or Yahoo! Gemini campaign or ad group.
Campaigns and ad groups in the engine accounts can adjust bids for tablet devices. If you set a tablet bid adjustment at the campaign level, all ad groups and keywords inherit this setting if you don't specify a different setting for an ad group.
If you set a tablet bid adjustment at the ad group level:
- All keywords in the ad group use the ad group's setting instead of the campaign's setting.
- On the Ad groups tab, this column displays the ad group's setting.
In Google Ads campaigns and ad groups, the tablet bid adjustment can range from -90% to +900%. You can set the tablet bid to 0% to indicate that the device bid adjustment should be the same as the keyword bid.
In Microsoft Advertising campaigns and ad group, the tablet bid adjustment can range from -100% to +900%. Only specify -100% if you don't want ads to display on the device.
In Yahoo! Gemini campaigns and ad groups, the tablet bid adjustment can range from -20% to 300%.
A tablet bid adjustment is set using any of the following methods:
- Set manually in campaign or ad group settings.
- A Search Ads 360 bid strategy applied to a campaign can automatically set device bid adjustments.
- A conversion goal applied to a Google Ads or Microsoft Advertising campaign can automatically set device bid adjustments.
You can't use this column in a formula column.
Add this column to a report-
Navigate to an advertiser or lower scope.
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Click the Campaigns or Ad groups tab.
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Click the Columns button above the performance summary graph.
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Type the column name in the search box.
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Click + next to the column name to add the column to the Selected columns list.
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Click Apply.