Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Recommended mobile bid adjustment % column

Google Ads, Microsoft Advertising, and Yahoo! Japan only

Displays the mobile bid adjustment that a Search Ads 360 bid strategy recommends for an ad group or campaign.

Applicable only for ad groups or campaigns that are managed by a bid strategy, and only if the bid strategy is set up to recommend mobile bid adjustments.

The column displays "---" if you're viewing:

  • A campaign or ad group that isn't managed by a bid strategy.
  • The bid strategy is set up to recommend mobile bid adjustments, but there isn't enough performance data yet for the bid strategy to make a recommendation.
Add this column to a report
  1. Navigate to an advertiser or lower scope.

  2. Click the Campaigns or Ad groups tab.

  3. Above the performance summary graph, click the Columns button.

  4. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. Type the column name in the search box.

    3. Click + next to the column name to add the column to the Selected columns list.

    4. Click Apply.

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