Effective recommended mobile bid adjustment % column

Displays the mobile bid adjustment that a Search Ads 360 bid strategy recommends for a keyword's ad group or campaign.

Applicable only if a keyword is inheriting a bid strategy from an ad group or campaign, and only if the bid strategy is set up to recommend mobile bid adjustments. Also applicable to ad groups that inherit a bid strategy from a campaign.

The column displays "---" if you're viewing:

• A keyword in a campaign or ad group that isn't managed by a bid strategy.
• An ad group in a campaign that isn't managed by a bid strategy.
• The bid strategy is set up to recommend mobile bid adjustments, but there isn't enough performance data yet for the bid strategy to make a recommendation.

Add this column to a report

1. Navigate to an advertiser or lower scope.

2. Click the Ad groups or Keywords tab.

3. Above the performance summary graph, click the Columns button.

4. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. Type the column name in the Search for columns box.

   3. Click + next to the column name in the Available columns list.

   4. Click Apply.