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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

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Bid adjustment % column (location targets)

Specifies an amount to adjust bids for searches that occur within a radius of a location extension or proximity target.

Applicable only to Google Ads location extensions or Google Ads proximity targets.

You can enter an adjustment from -90 to 900. A negative adjustment decreases the bid. A value of 0 makes no adjustment to the default bid.

Add this column to a report

Navigate to a Google Ads engine account, campaign, or ad group.
Click the Targets ▼ tab and select Location targets.

The column appears in the reporting table by default.

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