Mobile app store column

Displays the type of app store your "Mobile app installs" ad is targeting.

Possible values are: Google Play Store or Apple App Store. If you view this column from a scope that includes other types of campaings --- appears for ads that are not in "Mobile app installs" campaigns.

You specify the type of app store when you create an ad in a "Mobile app installs" campaign.

Add this column to a report

1. Navigate to an advertiser, Google Ads engine account, or lower scope.

   Steps for navigating to an advertiser

   1. Click the navigation bar to display navigation options.

   2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   3. In the "Advertiser" list, click on the advertiser.

   4. Click Apply or press the Enter key.

   Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

2. Click the Ads tab.
3. Click the Columns button above the performance summary graph.
4. Next to Available columns, type the column name in the search box and press the Enter key.
5. Click + next to the column name in the Available columns list.
6. Click Apply.