Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Mobile app ID column

Displays the package name of the app that an ad is advertising in a "Mobile app installs" campaign.

Example for Android apps: com.example.android.myapp
Example for iOS apps: 123457890

You specify the package name when you create an ad in a "Mobile app installs" campaign.

Add this column to a report
  1. Navigate to an advertiser, Google Ads engine account, or lower scope.
    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. Click the Ads tab.
  3. Click the Columns button above the performance summary graph.
  4. Next to Available columns, type the column name in the search box and press the Enter key.
  5. Click + next to the column name in the Available columns list.
  6. Click Apply.
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