Set or change a Google Ads location target bid adjustment

1. Navigate to a Google Ads campaign.

   Steps for navigating to a campaign

   1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

   2. Click the navigation bar to display navigation options.

   3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   4. In the "Advertiser" list, click on the advertiser that contains the engine account.

   5. In the "Account" list, click on the engine account that contains the campaign.

   6. In the "Campaign" list, click on the campaign.

   7. Click Apply or press the Enter key.

   Search Ads 360 displays the campaign page.

2. Click the Targets ▼ tab, and then select Location targets.

3. Click the Campaign location targets tab.

   The Campaign location targets tab lists all selected geographic location targets with bid adjustments and performance metrics.

    Proximity targets and bid adjustments are also listed for Google Ads campaigns.
4. In the Bid adjustment % column,  hover on a bid adjustment, and then click the pencil icon   .

5. Type a new bid adjustment from -90 to 900. Be sure to include a - (minus sign) to decrease the bid adjustment.

    A value of 0 makes no adjustment to the default bid.

6. Click Save.

Set multiple campaign location target bid adjustments (bulk edit)

1. Navigate to a Google Ads campaign.

   Steps for navigating to a campaign

   1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

   2. Click the navigation bar to display navigation options.

   3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

   4. In the "Advertiser" list, click on the advertiser that contains the engine account.

   5. In the "Account" list, click on the engine account that contains the campaign.

   6. In the "Campaign" list, click on the campaign.

   7. Click Apply or press the Enter key.

   Search Ads 360 displays the campaign page.

2. Click the Targets ▼ tab, and then select Location targets.

3. Click the Campaign location targets tab.
4. Do either of the following to select the items that you want to update:
   • Select the check boxes of the location targets that you want to edit.
   • Filter the list to include only the location targets that you want to edit.
5. Click the Edit ▼ menu, and then select Change bid adjustment %.
6. In the bulk edit panel, select the options to edit location targets in bulk.
   1. Optional. Under Applies to, apply the change to all of the location targets in the selected scope.
   2. Under Bid adjustment %, click the arrow and then select one of the following options:
      • Decrease to.  Specify a new bid adjustment percentage by which to decrease the default bid to target the selected locations.
      • Increase to. Specify a new bid adjustment percentage by which to increase the default bid to target the selected locations.
      • Use keyword bid. Use the default bid to target the selected locations.
      • Set to formula column. Set the bid based on a formula column calculation.
   3. Optional. Schedule the change.
7. Click Save.

You can also set location targets and bid adjustments using a bulksheet.