Best practices for setting up Search Ads 360 Smart Bidding strategies

Create a Search Ads 360 bid strategy and give it time to work

After analyzing your current performance, you're ready to:

  1. Create a Search Ads 360 bid strategy.
  2. Apply the Search Ads 360 bid strategy to the campaigns that drive traffic to your conversions.
  3. Wait a couple of weeks.

After the bid strategy has run for a couple of weeks, you'll be able to:

  • View Search Ads 360 bid strategy performance and compare it with historical performance before you applied the bid strategy
  • Use a Search Ads 360 bid strategy forecast to model performance with more aggressive ROI targets. For example, you'll be able to see what happens if you increase or decrease your CPA, ERS, or ROAS target. You may be able to achieve many more conversions with only a slightly higher cost, or you may find that increasing spend won't lead to significantly more conversions.
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